Friday, January 12, 2007

What is a good Digital Photo Image

I found a great answer to this question on "All About Digital Photos"

The article says that a good quality digital photo is one :
  • taken with a good quality digital camera (good optics and digital sensor)
  • a photo that has not been enlarged either in post-processing or by in-camera digital zoom (never (ever) use digital zoom).
  • a photo that has been properly shot (good lighting, no blur)
  • a photo shot within the camera's ideal ISO range (usually a low ISO such as ISO 100)
  • a photo that has been stored in either a loss less format (i.e. TIF) or a very low compressed JPEG (highest camera JPEG quality setting).

In other words take the highest quality of photo that your digital camera allows and then provide a copy of the original photo .. right off the camera .. before it is opened in photoshop or any other software.

The quality of the printed image is directly related to the quality of the image.

Thursday, January 11, 2007

Odd but remarkable

Do you think it is odd for me to provide commentary on a program roll out like Miss America Brand? Some might. Blame Seth Godin. Seth writes riffs (short thoughts) on marketing, respect, and the ways ideas spread.

He inspires me and affirms that not only is it ok to be different but it is absolutely necessary ... people are burnt out on "interuption marketing"

I have found that it is much more fun to be creative. We are just learning how to create a buzz and be remarkable.

That is how we are rolling out the Miss America Brand Project. .. we are creating a buzz over there and giving your the inside story over here. Buzz Buzz

Miss America Project

Things are really heating up on the Miss America Project. We are getting a terrific response. I draw your attention to it because we are quite proud to be able to roll out a promotion program before your eyes.

It is all an experiment. We are working with shapes .. by shapes I mean cut-outs ... cutting rigid print into shapes or silhouetting the image creates an interesting dimension to prints and displays. It is great technology and you I will be writing more about it soon. So stay tuned and subscribe so you don't miss anything.

Visit our Miss America Brand Site and follow the roll out of this promotion.

Sunday, December 31, 2006

Miss America Brand Project

I want to tell you more about a project that we are working on. I am a big believer in cause related marketing. You can imagine how often we are asked to donate product and services. We do a fair amount of it to support our community. We get our name on the credits.

That isn't cause related marketing. Cause related marketing is when you pay for the opportunity to partner with the non-profit for the benefit of both the giver (business) and the receiver non-profit.

To demonstrate the concept we initiated our Miss America Brand project. We really believe in consistent visual image. By that I mean carrying a visual theme (color and background, fonts and alike through out a promotion. You will notice that.

We are also using the project to launch our shapes product. We can take any image .. sign, display board and cut it to the shape.

All of this by providing a service that is very much needed by this group.

On this blog, I will share with you the behind the scenes thinking as we roll out this offering.

I hope that by the end you will consider a cause related marketing program in your marketing plan and agree that a consistent visual image is important to any business or promotion.

This should be a lot of fun, so subscribe now.

Tuesday, December 26, 2006

Lean not mean customer service

There's value in suppliers who help clients make good choices then deliver precisely what is needed, on time, to where it is supposed to go. But, the true test doesn't occur until something goes wrong. Remarkable companies fix wrongs. Poor companies ditch their customers instead.

Monday, December 25, 2006



Bella Graphics is the presenting sponsor of Miss Wyoming 2006. A presenting sponsor pays for that designation with cash and in our case a combination of cash and services and product. To us it is a part of our marketing plan.

Two things are happening in January. Bella Graphics will launch it’s “shapes promotion” and we’ll send Miss Wyoming off to The Miss America pageant in Las Vegas.

By shapes we mean rigid print images on gatorboard for instance are cut into shapes or silhouettes to add a new dimension that will attract more attention. That is what Bella is in business to do, help our customers attract favorable attention!

We are featuring Miss Wyoming and her aerial talent performance in our “shapes promotion” As we do that we are promoting a real statewide send-off and we are doing that lean. As a newsworthy public service promotion.

There are only about 440,000 people in our entire state. Heck we could email each one of them and accomplish several things:

  • We would introduce them to Miss Wyoming and encourage them to visit the Miss Wyoming Web Site, show their support, buy something, book Miss Wyoming for a future appearance, and watch Miss America Pageant on CMT on January 29th.
  • While they are at it they might be so inclined as to follow a link to our web site.

    Is this a good way of spend the marketing dollar? We’ll see. Cause related marketing is a fresh approach in an advertising age that is stuck in the mud with more and more of our messages tuned out, deleted, or thrown in the trash. .

    People are tired of one way marketing. That one way is usually “we have”, “you buy” TV or radio adds that try to be funny or cute but aren’t memorable. But it is only worth as much as you are willing to put into it. The good thing is you can get a lot of distance by investing time and effort. There are plenty of opportunities to standout out by helping out.

    Cause related marketing is much more creative and captures the curiosity because it can be remarkably different. You might view an email from a company like Bella Graphics as spam and have an entirely different perception of something that came from Miss Wyoming. Are bet is that our recipients will be curious.

    Curious and secure in the source enough in the source to open, read and click.

    To make cause related marketing work you have to know the difference between promoting the cause and shameless self-promotion. Self-promotion is sniffed out by the consumer like stink on a monkey.

Desperate Sign


What have we here? Trying to get our attention? Trying to draw us in?
I'd be afraid that once inside the owner would shout in my ear