Through the Capacity to Care program, Bella Graphics & Display has the opportunity to work with many fantastic non-profits, local and national alike. One of our upcoming CTC projects involves printing banners for the Sheridan County YMCA’s Youth Soccer Teams. These banners will include logos for each team, which the members design themselves.
YMCA Program Director Luke Gibson asked Bella to take its participation in this project a step further by providing each team with design tips. On January 26, 2012, the YMCA hosted a design workshop for the teams to gather and brainstorm ideas for the logos. Bella donated pieces of foam board for the teams to input their final designs. Each logo will then be scanned and printed onto the banners.
Be original – Bryan urged the youth not to rely on stock art and to ensure that their design does not contain any copyright infringement.
Be timeless – the logos will represent each team in the years to come, so they should be timeless. This means that the design should not rely on current trends, which will one day become obsolete.
Be proud – each team will have its logo on display, so the design should garner a sense of pride and teamwork. Bryan urged the teams to take their time to create and perfect the logos.
Be simple – complex designs lose detail when printed in small sizes. It may look great on the team banner, but not so much on the jerseys or other branding materials.
Be picky – font and color choice can make or break a logo. Bryan cautioned the teams to remember that the logos will appear in several different mediums. A logo should always be readable and identifiable.