I want to tell you more about a project that we are working on. I am a big believer in cause related marketing. You can imagine how often we are asked to donate product and services. We do a fair amount of it to support our community. We get our name on the credits.
That isn't cause related marketing. Cause related marketing is when you pay for the opportunity to partner with the non-profit for the benefit of both the giver (business) and the receiver non-profit.
To demonstrate the concept we initiated our Miss America Brand project. We really believe in consistent visual image. By that I mean carrying a visual theme (color and background, fonts and alike through out a promotion. You will notice that.
We are also using the project to launch our shapes product. We can take any image .. sign, display board and cut it to the shape.
All of this by providing a service that is very much needed by this group.
On this blog, I will share with you the behind the scenes thinking as we roll out this offering.
I hope that by the end you will consider a cause related marketing program in your marketing plan and agree that a consistent visual image is important to any business or promotion.
This should be a lot of fun, so subscribe now.
Helping restore the independence of the third (non-profit) sector.
