Monday, January 11, 2010

Recycled paper that is bright white? Is it Greenwash?

We expect the paper used for posters, letterhead, and brochures to be bright white. Chemically de-inking post-consumer paper back into a clean, white premium sheet that customers expect for attractive full-color printing can be a toxic process, one that presents waste disposal challenges.

The best process is one that involves recycling scrap paper into newsprint, which requires far less water, energy, and chemical treatment than recycling into white paper.

So be careful about buying “bright white” recycled paper. Opt instead for Forest Stewardship Council's (FSC) Chain-of-Custody Certified paper that comes from well-managed forests.