Sunday, April 10, 2011

Tax the rich or else....

I started thinking about how non-profits could bailout the federal government because I got tired of listening to the debate over the repeal of the Bush tax rate cuts. I'm all for the wealthy contributing more to make this country a better place. I just think that volunteers make better stewards of money than are politicians.

Ask yourself, where do you think that you would you do get the biggest bang for your buck, having it distributed by politicians or by the volunteer board of the non-profits of your choice?

So, instead of fighting about tax rates and cuts in discretionary spending, let there be a choice, go ahead and fix the tax system and give those who must pay over-and-above a choice, pay it in taxes or give it to pay it to volunteer 501(c3)organizations of your choice. One will leverage that dollar by at least 10 times through volunteers and the other will not.

Which would be better for your cause?

Cause Related Marketing Takes Many Forms

There are many ways for a business to benefit by relating to a cause. A payment to the non-profit based on sales or projected sales is only one. Probably the most common.

Starbucks has built it's brand on being socially responsible. The non-profits they support have done well.

My company has a cause related marketing program that sells to non-profits at cost. It keeps our employees working when times are slow. In return we get recognition and we get business from the volunteers of those organizations, many of whom have businesses and needs of their own.

My point is, Cause Related Marketing comes in many flavors.

It is essential the business and non-profits support each other. I contend that by working together, non-profits can bail out the federal government. Or at least it is more pleasurable to think about as opposed to the national debt. ;-)