Thursday, January 11, 2007

Odd but remarkable

Do you think it is odd for me to provide commentary on a program roll out like Miss America Brand? Some might. Blame Seth Godin. Seth writes riffs (short thoughts) on marketing, respect, and the ways ideas spread.

He inspires me and affirms that not only is it ok to be different but it is absolutely necessary ... people are burnt out on "interuption marketing"

I have found that it is much more fun to be creative. We are just learning how to create a buzz and be remarkable.

That is how we are rolling out the Miss America Brand Project. .. we are creating a buzz over there and giving your the inside story over here. Buzz Buzz

Miss America Project

Things are really heating up on the Miss America Project. We are getting a terrific response. I draw your attention to it because we are quite proud to be able to roll out a promotion program before your eyes.

It is all an experiment. We are working with shapes .. by shapes I mean cut-outs ... cutting rigid print into shapes or silhouetting the image creates an interesting dimension to prints and displays. It is great technology and you I will be writing more about it soon. So stay tuned and subscribe so you don't miss anything.

Visit our Miss America Brand Site and follow the roll out of this promotion.