On screen within a web site, shopping cart, video production, television commercial, etc.
In audio production as in radio commercial or pod cast.
Branding is something a business does constantly and in a consistent manner in order to be recognized to achieve the recognition of potential customers.
Steps in Creating Brand Recognition
- Create crisp memorable graphics as a part of your businesses visual identity.
- Incorporate that visual identity into a “Style Guide” that tells printers and vendors and your own staff how the logo can and cannot appear in print and on the screen.
- Train key staff in the reasons and use of the style guide.
- Supply vendors with access to the style guide at the time that a quote has been requested.
- Compare proofs against the style guide.
- Inspect the finished product against the proofs/style guide.
