Thursday, June 30, 2011

Community Partnership

Through our Capacity to Care program, Kennon Products is partnering with Joey's FlyFishing Foundation, Inc. to provide youth in the community with products that will enhance their fly fishing experiences.

Joey's is a local non-profit that offers mentoring programs to youth, allowing them to experience fly fishing, personally hand craft their own rods, fly-tying and much more. Through Capacity to Care, Kennon will provide Joey's participants with fly rod covers, reel cases and other products made from recycled materials. Our sincerest hope is that the partnership will deliver positive, memorable experiences to the youth in our community.

The partnership was initiated by Kennon's Production and Customer Service Manager, Rhonda Gould (pictured below). Rhonda identified a need for a fly rod case that would be inexpensive and convenient for Joey's participants. She volunteered her time to design and sew these cases.



Above: Rhonda Gould cutting mesh material at Kennon's production facility


In alignment with Kennon's "Go Green" efforts, Rhonda chose to reuse scrap material for the cases. We'll continue this initiative with the products we create for this partnership. This will help to reduce waste and reinforce the environment-friendly behaviours that Joey's teaches its participants.


For more information about Joey's, visit http://www.joeysflyfishing.com/.