In 2009 Few Customers Were Willing to Shell Out Extra Green!

It's New Year's Eve. Looking back on 2009. few customers were willing to shell out the extra green for “green products.”  At least not like I thought they would!

Perhaps they thought we were lining our pockets with green if they paid a premium to do the right thing.  Naw, I don't think that's the case. They simply needed Big, Bold, and Beautiful Color! They weren't out to save the planet! They were out to save their budgets!

Things will be different next year! By golly!  We are going to get lean and offer customers eco-friendly products at the same price as old nasty vinyl!  Every last one of the very best .. even if we have to grow the cotton ourselves! Long live lean and green!

So mark your calendars! Beginning in the year 2010, price is no longer a barrier to going green.   

Next New Year’s Eve I’ll let you know how it went. Happy New Year everyone!

Greenwash Equals Hogwash

Greenwash is the practice of companies disingenuously spinning their products as environmentally friendly. I see it when quizzing raw material suppliers. For example, there are manufacturers of nasty old banner vinyl that is that they claim to be bio-degradable, or compostable. Oh yeah?

It takes regular nasty old vinyl banner material 300 years to decompose. As it does it releases dioxin a cancer causing global pollutant. Do does is a material made from petro-chemicals that decomposes faster good or bad for the environment?

I have never seen anyone in my neighborhood compost with vinyl, bio-degradable or not!