It's New Year's Eve. Looking back on 2009. few customers were willing to shell out the extra green for “green products.” At least not like I thought they would!
Perhaps they thought we were lining our pockets with green if they paid a premium to do the right thing. Naw, I don't think that's the case. They simply needed Big, Bold, and Beautiful Color! They weren't out to save the planet! They were out to save their budgets!
Things will be different next year! By golly! We are going to get lean and offer customers eco-friendly products at the same price as old nasty vinyl! Every last one of the very best .. even if we have to grow the cotton ourselves! Long live lean and green!
So mark your calendars! Beginning in the year 2010, price is no longer a barrier to going green.
Next New Year’s Eve I’ll let you know how it went. Happy New Year everyone!
Helping restore the independence of the third (non-profit) sector.
No comments:
Post a Comment