We reached 19 early adopters in our Miss America Brand roll out. I think that is outstanding! There are 52 contestants and our offer was to donate the design and first print of fan merchandise in support of their entry into the Miss America Pageant, Las Vegas, January 29th.
We support Miss America. Miss America more likely to appear in a business suit than a bathing suit. The difference between Miss America and the other's is that the grand ol lady of pageants puts a high value on confidence, intelligence and talent.
This campaign is an example of social marketing. We believe that the consumer is over saturated with tv, magazine, and Internet advertising. It is all spam because it interupts people.
Social marketing targets an audience that opts to be interested in what you are saying, doing, or offering. As long as you are offering useful things like information, opinion and product that solves a problem, satisfying a need or helps them achieve a goal ... then you are in good shape.
In other words, social marketing is building a fan base. It works for Miss America, for Bella Graphics and you. It is a lot more fun and the results are measurable for a change.
Helping restore the independence of the third (non-profit) sector.
