Here is a great collection of the Branding Guidelines for specific companies. It comes to us from
A Website about Corporate Identity This is the English version of a Dutch site that contains lots of examples of real corporate identities.
Helping restore the independence of the third (non-profit) sector.
Thursday, March 29, 2007
American Heart Association Branding Guide
My first career was with the American Heart Associaion. I worked for a period of time at the national office in Dallas. That is where I first learned about graphic standards.
I came accross the American Heart Association Branding Guide and it is excellent.
Printers and vendors love it because with a branding guide they have exactly what they need at their finger tips. They also know exactly what is expected of them in a language they understand.
Staff like it because it provides templates for stationary, business cards, fax cover sheets are available in template form.
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