My first career was with the American Heart Associaion. I worked for a period of time at the national office in Dallas. That is where I first learned about graphic standards.
I came accross the American Heart Association Branding Guide and it is excellent.
Printers and vendors love it because with a branding guide they have exactly what they need at their finger tips. They also know exactly what is expected of them in a language they understand.
Staff like it because it provides templates for stationary, business cards, fax cover sheets are available in template form.
