I found this and several other "views" of the same project posted on the Ad Goddess .. Ad Goddess is one of a handful of excellent blogs on advertising. It delivers the creative, unusual, and often edgy ad design.
What caught my attention was the use of large format print to shape an alternate vision. In this case the Red Cross wants you to see of a “post disaster” situation to remind you that disasters happen and they will be there to help.
In reviewing the comments, the Red Cross message or motive bothers some.
To me the creative display technique was very valuable.
I started thinking of ways to use the same technique on a more positive project on a before and after of a street or building renovation for instance.
