Lean Marketing Insights

Michelangelo Celli considers six sigma and other lean manufacturing concepts as a way of bringing more science to improving the marketing process.

Aditorial - Ad with substance.

Lean marketing is always about process. Part of our "Bella's" marketing process is to develope a "case" for each new product offering. In that case we strive to provide reasons why our clients need our offering.

We are about to introduce a "Branding Guide" to our clients via a combination of aditorials. ads with substance, and how to articles. Oh how we struggled to keep the following short.

We are from Sheridan, Wyoming. . The #1 western town. Its spring which means it is branding time. Our clients are from all over the country .. but branding time to our local market rings a special bell.

Smart Businesses Rely on Visual Identity to Increase Sales—Branding
Bella Graphics full service graphic design firm creates visual identity for businesses

Special Report by Ron Kensey

Branding will likely become more important for businesses as technology advances increase consumer awareness of products & services

A media rich 21st Century is fueling demand for products & services. Branding experts say that for businesses to keep their marketing efforts effective they need to first examine their brand(s).

So what is a brand? A brand is a name, logo, and design scheme that is used as a visual cue to help prospects recall what they know about a company, product or service. An effective brand doesn’t require interpretation or explanation; it is elegantly simple, unique and easy to recall.

The process of developing elements of a brand, such as its name, image, unique quality and relevant marketing messages is derived from examining why consumers or businesses buy from particular organizations and how branding affects the purchasing decision.

Bella Graphics & Display, a full service graphic design firm based in Sheridan, Wyoming, consults its clients on their brand(s). Bella’s experienced team helps create or freshen up existing brands by developing a branding guide for its clients that clearly identifies visually how the brand should look in a variety of formats.

The guide specifies the exact corporate colors, fonts and design schemes including suggestions on how to incorporate the brand in web site design or web site banners. Printers and vendors appreciate the guide because they know exactly what is expected of them in a language that they understand.

Bella provides the branding guide on CD to its clients. It contains a brands logo in a proper .eps file format as well as several useful ready-to-use templates for business cards, letterhead, envelopes and fax cover sheets. Should Bella clients need additional visual ads, such as sell sheets, advertisements, brochures, or a hard copy of their website, these creatives can be created and included on the branding cd.

The guide is a tool that works well for implementing the organization-wide use of the brand. The guide saves businesses time, money and has the piece of mind that the branding tools are in place to ensure consistent use of the brand.

Examine your brand today with Bella Graphics visual imaging experts by calling 307-675-1007 for a free consultation. Let Bella’s advertising and marketing expertise help you keep your products and services in front of your customers! Visit http://www.bellagraphics.com/theguide for more information.

Lean Blog: Looking for Lean Quotes

Lean Continuous Improvement started on the manufacturing floor .. Lean is about managing the process and removing waste and unnecessary steps. Marketing is a process .. or should be and there are a number of steps in that process that need to be examined... and its no surprise, there is waste in the marketing process ... what a shocker!

Here are some terrific quotes on Lean

Lean Blog: Looking for Lean Quotes: "'If you see a snake, just kill it - don't appoint a committee on snakes.'

The New Marketing Age to replace the old Ad Age

You ARE a marketer. Deal with it comes to us from Kathy Sierra for Passionate "Creating Passionate Users"

Mass marketing is out .. and the new marketing concept of viral marketing is in. Focusing on niches is the key.

It may be more important to identify market segments with names like "sneezers" and "early adopters" than "boomers" or x'ers ...

Corporate Identity Resources

Here is a great collection of the Branding Guidelines for specific companies. It comes to us from
A Website about Corporate Identity This is the English version of a Dutch site that contains lots of examples of real corporate identities.

American Heart Association Branding Guide

My first career was with the American Heart Associaion. I worked for a period of time at the national office in Dallas. That is where I first learned about graphic standards.

I came accross the American Heart Association Branding Guide and it is excellent.

Printers and vendors love it because with a branding guide they have exactly what they need at their finger tips. They also know exactly what is expected of them in a language they understand.

Staff like it because it provides templates for stationary, business cards, fax cover sheets are available in template form.

Stained Glass Prints

Here is a project that we have been working on with Pella Window Company. www.durableprints.com

We actually print on clear acrylic .. which is quite a trick since it has taken us over a year to produce a quality product.

My point is .. that the digital revolution has opened up all kinds of display opportunitites and this is one is hot.

Think about printing one at a time .. and often one of a kind images on clear acrylic .. hum .. how could you use this technology?